Digital reputation management: entering a new era in medicine

Dr. Carlos Timossi, Biochemist and Biomedical doctor from Mexico presented the talk: "Digital reputation management: training in a new era of medicine" during the Cardiology Masterclass 2022. In this presentation, Dr. Timossi provided the participating doctors with tips on how to be a medical influencer and which were its benefits. Among the tools that Dr. Timossi provided were the types of pages or profiles that doctors can create depending on the audience their content is aimed at, how to create these pages, what information cannot be missing on them, and what content to publish. Another very important point that was discussed in this presentation was about crisis management in case of errors or complaints, how to respond to followers and/or patients to have a good interaction with them.